A display measuring 25m by 14m wraps around the corner of the building at the main entrance to the Place Vendome Mall, while inside, displays with a 3.9mm pixel spacing promote events.

Daktronics lights up new mall in Qatar with 16 LED displays

Daktronics has teamed up with with Elan Group to manufacture and install 16 LED displays for the Place Vendome in Doha, Qatar.

The largest display, which is 25m high and almost 14m wide, wraps around the corner of the building at the main entrance to the property. It features 10mm pixel spacing and incorporates industry-leading environmental protection to ensure it operates as expected in all forms of weather.

Inside the mall, which opened in April, a large link bridge display engages visitors with images and messaging that promote the shopping centre’s tenants and hosted events. The display is 1.5m high and 7m wide, with a 3.9mm pixel spacing that delivers crisp imagery. Other 3.9mm displays will be installed throughout the mall, at other link bridges, the food court and the Novo Cinema.

Elan Group chief executive Jaber Al Ansari said: “The new LED displays provide an element of excitement that enhances the experience of visiting the Place Vendome and gives brands a unique opportunity to engage with luxury shoppers and create interest in their products.

“We have received tremendous demand from advertisers to showcase their brands on the screens, indicating that, together with Daktronics, we have hit the mark with the look and versatility we wanted for this project and our stakeholders.”

Reference : AVinteractive