Men’s health platform Numan has launched a series of provocative large-format creatives to break down the taboo and embarrassment that can often prevent men from seeking medical help.

Digital OOH drive raises issue of erectile dysfunction

Numan, a men’s health platform, has launched a nationwide DOOH campaign as part of its mission to normalise men’s health concerns and address erectile dysfunction.

The digital campaigne features a series of bold creatives targeting men with the simple message to “fix yours” with Numan. The DOOH campaign supports existing TV, broadcast video on demand and radio ads, and runs until November 2022.

“Fix yours” was created in-house with three distinct creative treatments, each featuring a wiener, a pistol (toy gun) or a pecker (cockerel), alongside the call to action to “fix yours at”.

The data-driven campaign is activated at times when historic route data has identified a strong index to male audiences.

The campaign runs exclusively on Ocean Outdoor’s premium digital OOH network, and includes sites at Westfield London, Leicester Square and Canary Wharf, and spans key cities including London, Birmingham, Liverpool and Glasgow.

Matthew Davies, chief growth officer at Numan, said: “This campaign is completely aligned with our mission to normalize men’s health issues, to break down taboos and get people talking about them.

“We are excited to launch this campaign and to provide more men with solutions to improve their health and wellbeing, as we look to close the gender gap in healthcare-seeking behaviors.”

Reference : AVinteractive