A transparent-glass, high-bright LED screen is among the digital technologies installed by Trison in a store design that ‘sets a new standard’ in experiential retail on the Champs Élysées in Paris.

Flagship Foot Locker store features European-first display

Trison UK has installed the “first’ transparent-glass, high-bright LED display that showcases new products in Europe” at Foot Locker’s flagship store on the Champs Élysées, in Paris.

The display is just one of a range of digital technologies installed, as the digital signage integrator worked closely with the retailer’s customer experience, visual merchandising, marketing and construction teams over a period of 11 months.

Other digital technologies on show at the new 1,500 sqm store include:

  • Custom digital striper bot avatar
  • Complex content strategy, synchronised across the store and aligned to the marketing strategy
  • A Foot Locker metaverse experience, linked across all elements of the content
  • An immersive, interactive LED floor-controlled game, leading to a QR code striper quest throughout the store, unlocking a ‘prize locker’
  • LED digital surfaces built into the architectural design, elevating the brand stories
  • New selfie experience concept, localised to Paris using custom shop fit
  • Transparent HYPE box featuring new drops
  • Triggered digital experiences across the store

All the motion graphics for the store were delivered by Trison’s London studio.

Reference : AVinteractive