The out-of-home display on a roundabout at Terminal 4 features a model of a Boeing 777-9 which will promote Qatar Airways and the football World Cup in Qatar.

Heathrow airport display combines model plane and LED

Qatar Airways has unveiled an out-of-home display at Heathrow airport that features an LED screen and a model of a Boeing 777-9.

The display, which is on a roundabout at the London airport’s Terminal 4, is being used to promote the World Cup in Qatar and the airline’s services.

The official 2022 World Cup logo is also featured on the display to highlight the official partnership between Fifa and Qatar Airways. The advertising space will be provided to JC Decaux Airport.

Qatar Airways Group chief executive, Akbar Al Baker, said: “We are fully committed to serving passengers in the UK – one of our key markets– and we are confident that our new branding at Heathrow brings to life some of the exciting products and services we have on offer.”

Arianne Riddell, director of sales at JCDecaux Airport, said: “With this high-impact out-of-home installation at the T4 roundabout, Qatar Airways will dominate the approach to Terminal 4, harnessing the full potential of this key location with a eye-catching display.”