Company installs Phillips kit including a digital skyline comprising 50 LED panels, two 1.5m by 2.5m LED screens with a 2.6mm pixel pitch, a 75″ monitor and a 1.75m by 1.75m LED display.

LED Dream fits out Under Armour Amsterdam concept store

LED Dream Group has collaborated with Under Armour to installed the AV kit for its new flagship store in Amsterdam.

The American fashion and sporting goods retailer tasked the Spanish company with providing a strong focus on digital connectivity for its 200 sq m concept store.

A digital skyline comprising 50 Phillips LED panels of different sizes and shapes, with a 2.4mm pitch, distributed along the staircase and integrated into the architecture of the space, covers an entire wall of the store.

Two 1.5m by 2.5m Phillips LED screens, with a 2.6mm pitch, promote new releases and feature interactive content, as does a digital showcase composed of a 1.75m by 1.75m Phillips LED display with a 2.4mm pitch. Two 43″ 4K UH5F-H monitors, with a brightness of 500 nits, have been installed near the store entrance and counter.

On the second floor of the building in the footwear area, a 75″ Phillips monitor with ultra-HD resolution has been installed.

Reference : AVinteractive