LG worked with Diversified and Miller, Beam and Paganelli on the Washington DC HQ which includes a curved LED video wall that can be seen from the street.

New NAB headquarters ‘truly wows’ with 200 LG displays

The National Association of Broadcasters (NAB) has equipped its new headquarters in Washington DC with more than 200 LG displays, to help showcase the broadcast industry.

NAB vice president Michael Tow said the building was chosen to “plant the flag” for heightened visibility of the industry among DC policymakers.

LG Business Solutions, together with technology solutions provider Diversified and audiovisual consultant Miller, Beam and Paganelli, helped NAB to create a headquarters that Tow said “truly wows”.

The trade association’s South Capitol Street building includes a 22 ft x 20 ft 2mm pixel pitch LG LED Signage curved video wall in the first floor lobby, that’s visible from the street.

“We want to send a message that we represent an industry that is on the cutting edge across the board, from public policy to programming to technology,” said Tow. “As a facility promoting the broadcast industry to policymakers and the public, we saw a need to have a large format display in the main lobby acting as a landmark for the community that says ‘those are the broadcasters’.”

He added: “With so much car and foot traffic passing by the building’s lobby windows on a daily basis, we recognised that a large curved LED Signage wall makes a powerful statement that NAB and the broadcast industry are focused on the future, and utilising the most innovative technologies available.”

After stepping out of the elevator into the tenth floor lobby, guests and colleagues are also greeted by a transparent LG OLED video wall, that allows viewers to literally see through video messaging and TV content to a view of the capital.

The 2×3 panel video wall, which comprises six 55in transparent OLED panels, for a total screen size of 144in measured diagonally, has the capability to display live TV programming and NAB messaging as one large image, or as six separate screens running different content simultaneously. The video wall is flanked by vertically mounted, 86in LG Ultra-Stretch displays, that make a canvas for meeting information, company updates and other internal communications.

“The transparent LG OLED video wall is the kind of technology the phrase ‘show-stopper’ is meant for,” said Michael Burnstein, vice president of Diversified. “NAB and Diversified have long-running relationships with each other, as well as with LG, and after sampling the company’s latest releases and learning about specifics like pixel density and pixel pitch, we knew it could provide the types of eye-catching digital experiences we envisioned to highlight the headquarters, while remaining in budget.”

Nearly every area and room contains digital displays, including ten executive offices and 12 team rooms that each house a 43in LCD display, and a CEO team room that includes the same 65in 4K UHD model located at each floor’s elevator bank.

Five conference rooms contain 65in 4K UHD displays, a larger conference room contains an 86in 4K UHD display, and the fifth-floor boardroom features a 98in 4K UHD LED unit.

A tenth floor NAB Hall of Fame video wall is composed of five ultra-narrow-bezel 55in 4K UHD LED displays – arranged in a 5×1 configuration – and shows highlights from the history of broadcasting.

Reference : AVinteractive