The 16m x 1.75m Philips 7000 Series LED display is part of a digital signage upgrade which also includes 27 Philips D-Line displays at a flagship store in Orebro, Sweden.

Scandinavia’s longest supermarket dvLED display installed

PPDS has installed a 16 metre-wide dvLED video wall at a flagship supermarket store in Sweden – the largest of its kind in a comparable supermarket setting in Scandinavia.

The LED video wall was part of a project which also included 27 digital signage displays at the Maxi ICA Stormarknad Universitetet store in Örebro, Sweden.

Opened in 2015 and part of the ICA Group – which has 1,300 stores, 8,000 staff and a market share of 36% – the store was recently provided with a more modern, engaging and inspiring in-store environment. Part of a major digital upgrade was the replacement of traditional static and quickly outdated paper-based messaging (branding, marketing, and promotions) with a digital alternative, for maximum visibility and consistency, and less waste.

Working closely with PPDS and LTG Display – Sweden’s leading supplier of signage software, digital signage and store communications for more than 3,000 retailers – a strategic plan was developed to evolve the store from traditional media to the digital world.

Completed in just a few days, nearly all printed signage was replaced with Philips D-Line digital displays (75”-86”), allowing the store to bring its branding and messaging content to life in up to 4K picture quality. Linked seamlessly to LTG Display’s POS system, the store is now able to update content instantly and entirely remotely, on an individual screen or collectively.

In addition, the installation of Philips digital signage removes concerns around outdated promotions being displayed, ensures staff are able to focus on their job rather than on changing posters on a daily basis, and eliminates unnecessary paper waste.

The centrepiece of the store is the 16 x 1.73 metre Philips L-Line 7000 Series direct view LED wall. Hailed as Scandinavia’s longest supermarket dvLED display, this installation is visible from anywhere in the store. The LED wall is situated above a giant-sized pick ‘n’ mix selection, located towards the end of the customer’s journey.

Designed for retail, the Philips 7000 Series provides the store with high bright, crystal clear image and colour quality, bringing its marketing to life, while its low energy consumption – above 20% lower compared to some competitors – helps Maxi ICA keep running costs to a minimum without impacting performance.

All the Philips displays feature the benefits of Dynamic and Black screen power saving features, automatically and intelligently powering down when not in use. FailOver also ensures Philips displays never go blank, even in the event of an outage.

Roeland Scholten, sales director for Benelux and Nordics at PPDS, commented: “The result of this collaboration set a new benchmark in the shopping experience with clear and seamless customer navigation and endless opportunities in content creation related to each department. We’re delighted to have supported Maxi ICA in bringing their ambitions to life in this unique, forward-thinking store, where the customer experience really does come first.”

Erik Svedmark, store manager at Maxi ICA Stormarknad Universitetet, added: “Our goal is to be the number one choice for a customer when it comes to purchasing food, which means that we have to provide them with a different experience.”

Reference : AVinteractive