Ten sports clubs can now use the 2mee platform – which has been designed to do everything a volumetric studio can do but from a mobile phone – to build an emotional connection with fans.

Sports clubs gain access to ‘holographic’ mobile messaging

Direct-messaging platform 2mee has joined forces with Bartercard UK to allow 10 of the trade exchange’s sponsored sports clubs to send human hologram messages to fans.

The 2mee platform has been designed to do everything a volumetric studio can do – but from a mobile phone. The aim is to help businesses and brands build an emotional connection with clients and consumers.

The 10 clubs, which include Oldham Athletic FC and rugby league side Leeds Rhinos, will also be able to use 2mee’s HoloAd product to deliver collaborative messages that contain their brand partners’ logos and assets, as holograms to mobile apps and websites.

A user simply records the sports star or staff member delivering the message from any setting, then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message. The platform delivers, at scale, to web and app channels, with full reporting for the clubs.

Brian Smillie, commercial director at 2mee, said: “This significant six-figure contract is just the first of many in the pipeline, including our HoloAd deployment, which has seen clients generating substantial revenue using their current website and app screen real estate.

“We look forward to working with Bartercard UK and the 10 sponsored sports clubs that will be using our technology to help them unlock the power of face-to-face communication and enjoy the unrivalled engagement rates it can deliver.”

Chris Kirby, managing director at Bartercard UK, added: “This allows our sports club partners to leverage the power of hologram messages and benefit from the many upsides that emotional marketing offers. This will allow these Bartercard UK-backed clubs to take fan and audience engagement to the next level.”

Reference : AVinteractive