Creative technology company Bureau Beatrice, which has recently expanded into the Middle East, helped to unveil the Ramadan themed promotion over a single night in Riyadh, Saudi Arabia.

Swarovski event ‘syncs content across 82 LED screens’

Luxury brand Swarovski has taken over 82 screens of varying shapes and sizes for a co-ordinated DOOH content campaign at the Riyadh Boulevard retail complex in Saudi Arabia.

The brand was aided by creative technology company Bureau Beatrice which was founded in Antwerp, Belgium and has now expanded to the Middle East.

According to Saudi women’s publication About Her, the 82-screen takeover took place at a Suhoor (the morning meal before dawn during a Ramadan fast) which was attended by VIP guests. The campaign featured UAE fashion influencer Ola Farahat and blended images of the starry night and crescent moon with crystal pieces in green and gold.

Nasr Sleiman, managing director, CGB at Swarovski Middle East, said: “There was fantastic planning and execution from all teams involved in HQ, our regional team and our partners locally.”

Kevin Alderweireldt, cofounder and CEO at Bureau Beatrice, formerly known as Cousteau Studio, added: “Well done to everyone involved at Bureau Beatrice, unveiling Swarovski’s beautiful story of self-reflection across 82 screens last Wednesday, with a bespoke creative developed for one night only.”

Reference : AVinteractive