VP specialists at 80six set themselves a challenge at this year’s Media Production and Technology Show – to shoot a professional-quality commercial with an 8m x 3.5m LED volume.

80six commercial puts smaller LED volumes to the test

At this year’s Media and Production Technology Show in London, exhibitors from virtual production and live event company 80six set themselves a challenge.

They wanted to show that you don’t need a Mandalorian-sized LED volume or virtual production stage to shoot in-camera visual effects (ICVFX).

And they set out to prove it was possible by filming a commercial with an 8m x 3.5m LED volume during the show.

Filming the commercial at a trade show would also give visitors an up-close look at how VP studios make shooting ICVFX easier for everyone from filmmakers, cinematographers, directors, and producers to creatives.

The challenge to do something on a small scale was somewhat at odds with the ambition behind the 80six stand at the show. This was to build the largest virtual production stage ever seen at a trade show, to celebrate the re-opening of the company’s VP studios in Slough in Berkshire.

At the MPS show, 80six recreated a scaled version of its 11,743 sq ft (approx. 1,090 sq m) purpose-built VP studio. Its stand brought together technology including Mo-Sys StarTracker, Brompton video processing, disguise, Unreal Engine 5, ROE Black Onyx 2.8mm LED tiles and ETC’s fos/4 lighting range.

To make its test commercial, for a fictional Intergalactic drinks brand, the company worked with award-winning creative director Nick Jones and DOP Dave Tree.

Reference : AVinteractive