PSCo gains a role as a distribitor for EventMaster image processing products alongside LANG UK, while the Midwich Group remains sole distributor for projectors.

Barco updates projector and IP partnerships in UK&I

Barco has announced updated UK and Ireland distribution arrangements, with the Midwich Group sole distributor for projectors and LANG UK and Midwich/PSCo now sharing distribution rights for image processing products.

Barco has been working for three years with the Midwich Group and for four years with LANG, which also offers Barco-certified training for EventMaster and image processing products. PSCo has now expanded its rental fleet with a range of Barco EventMaster products.

“We are delighted to strengthen our relationship with Barco projection promoting their professional models to the install market,” said Lee Harris, divisional director of Midwich. “We believe our expertise in the laser projection market will enable Barco to expand their customer base and secure a stronger foothold in the 4K projection market. We see the cross-pollination with our Barco Clickshare, image processing and video wall technology customers as a key factor in driving this success.”

John Hooker, managing director of Lang UK, commented: “We have worked extremely closely with Barco for the last four years and built a strong reputation for product expertise. Coupled with the LANG UK Academy certified training centre; we have a unique offer for UK rental companies and system integrators. We anticipate continuing to expand our market share and introduce new customers to this class-leading range of image processing products.”

He added: “We continue to increase the UK’s largest stock of Barco rental equipment, from EventMaster processors, controllers, switchers, fibre solutions down to individual cards. We have the most complete rental offering in the UK.”

Stuart Holmes, director of PSCo, commented: “We are excited to partner with Barco to expand our trade rental offering to the live events industry, with a specific focus on the latest image processing solutions including the E2 Gen 2 and S3 Tri-Combo presentation systems, EC-50 event controllers, and PDS-4K presentation switcher. The investment demonstrates PSCo’s commitment to providing event professionals and fixed installs with a complete range of image processing solutions to meet every application, complementing our extensive range of LED and projection display technologies.”

Richard Marples, EMEA sales director of Barco, said: “We carried out a comprehensive review of our options to increase our distribution coverage for both projection and image processing in the UK and Ireland. Following that review we believe we have more than fulfilled our original target and look forward to the collaboration with our renewed distribution partners.”

Reference : AVinteractive