A 1400 sqm, 22 million pixel, 8mm pixel pitch LED display which curves around six storeys of a new hotel, is thought to be the largest on the US West Coast.

‘Largest continuous LED display on West Coast’ takes shape

SNA Displays has begun the installation of a “mega-spectacular” LED display on a dual-branded Moxy and AC Hotel Los Angeles downtown development.

Located across from the LA Convention Center, L.A. LIVE, and the Crypto.com Arena (formerly Staples Center), the 37-storey, 600,000-square-foot mixed-use tower will consist of a 380-room Moxy hotel and a 347-room AC hotel.

This new SNA Displays’ installation is one of many in the Downtown area of Los Angeles, with over 100,000 square feet of the company’s products already on display in the district.

The 50-foot-high, 15,000 sq ft video display will curve around the hotel’s facade, with a pixel pitch of 8.0 millimetres, giving the display almost 22 million pixels. Covering six stories of the hotel complex, which is currently under constriction, the LED screen is built from SNA Displays’ EMPIRE Exterior line of LED technology.
Consumer Experience Group (CEG), a Los Angeles-based consultancy for experiential display projects, is managing the development’s digital and static signage elements on behalf of property owner Lightstone, with YESCO providing sign installation services.

“Moxy and AC Hotels Los Angeles Downtown required precise onsite management to make sure all supportive primary and secondary steel was properly installed,” said Rasool Sayed, senior project manager for SNA Displays.

“This project installation is unique in that there are only two massive subframes, the bottom one being over 28 feet tall. Being able to custom-fabricate each element of the radius and minimise the number of picks on-site allowed us to avoid closing down traffic lanes in busy downtown LA, and the huge subframes translated to less seam alignment on-site. We have worked closely with the general contractor to properly sequence different portions of the structural steel installed and now the large LED sections.”

Sayed concluded: “Despite the challenge presented by the holidays and of course Covid, we’ve been able to stay ahead of our deadlines.” “The SNA daily reporting app really has really helped us co-ordinate closely to make sure everything is carefully tuned from the design and engineering stage, to installation, to lining up every pixel on the final product.”

Reference : AVinteractive